Resources - Marketing & Communications

2016 Arctic Communication Workshop

The National Wildlife Refuge Association and Resource Media hosted two communications training for Friends in New Mexico and Florida on how to communicate about America's wildest wildlife refuge - Arctic National Wildlife Refuge. The Arctic Refuge is one of our crown jewels, but is often surrounded by controversy, it offered Refuge Friends Groups an excellent opportunity to learn how to tackle complex refuge issues in a way that advances the mission and goals of the Refuge System while also building communications skills that can be adapted to virtually any local refuge issue your organization may encounter.

New Mexico WorkshopNew Mexico
Agenda
Communication PowerPoint
Arctic Refuge in your Background
Audience Analysis 1 Worksheet
Audience Analysis III Worksheet
Audience Analysis IV Worksheet
Messaging Worksheet
Media Planning Worksheet
Effective Presentation Planning Handout
Interview Tipsheet Handout
Evaluation Worksheet

Florida Workshop

Florida photo

Agenda
Communication PowerPoint
Arctic in your Backyard
Audience Analysis I Worksheet
Audience Analysis II Worksheet
Audience Analysis III Worksheet
Audience Analysis IV Worksheet
Messaging Worksheet
Effective Presentation Planning Worksheet
Interview Tipsheet
Communication Planning Worksheet
Evaluation Worksheet

 

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A Community Guide to Nature Tourism

A Community Guide to Nature Tourism by State of Washington Department of Fish and Wildlife

24-page, PDF, 3.6 MB

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Arts on Refuges, Friends Forward, Special Issue-Fall 2009

USFWS Friends Forward Special Issue - Fall 2009, Arts on Refuges. 12-page PDF.

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Better Subject Lines and Headlines

Better Subject Lines and Headlines: Fill in the Blank Worksheet
By Kivi Leroux Miller on October 9, 2013

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Friends NewsWire

Each month the Refuge Systems' Friends NewsWire provides a series of ready-to-use stories. These stories can be used by Refuge Friends in their online or printed publications.

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How to Write for Your Nonprofit Audience

It can be all too easy to take the readers of our nonprofit’s newsletters and blog posts for granted, and to write for them the same way that we do for our professional partners, readers of grant proposals, etc.

The truth is, supporters of nonprofit organizations are a very different audience than those “in the business,” so to speak. As such, they have different needs and expectations that writers should be conscious of. Here are a few things to keep in mind when writing for your nonprofit audience.

Click to learn more.

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Human Dimensions of Natural Resources Conservation

Human Dimensions of Natural Resources Conservation is a series of broadcasts by U.S. Fish and Wildlife Service's National Conservation Training Center. The series addresses the relationship of people to the land and wildlife.

To access the most recent broadcast in the series go to http://distancelearning.fws.gov/players/human_dimensions.html.

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Motivating Each Generation to Buy into your Mission

Understanding what motives each generation helps to reduce conflict and produce dynamite results. Sherri Petro's communication tips will help you create a winning strategy.

5-page, PDF, 98 KB

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New Media, Friends Forward Special Issue

USFWS Friends Forward, Special Issue - Fall 2010, New Media. Eight page PDF.

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Online Printing Resources

Listing of recommended sites to meet your printing needs.

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Phone Systems

Five questions to ask when considering a phone system using voice over internet protocol (VoIP).

2-page, PDF, 197 KB

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Questionnaire - How to Create

Tips, from Nonprofit Hub, for creating a questionnaire/survey that engages your target audience and leads to further engagement. To access this tip sheet click here.

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Social Media Resources and Trainings for Nonprofits

Social Media Resources & Trainings for Nonprofits from Community Foundation for Monterey County.

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Taking Flight

The COMPLETE guide to starting and sustaining a Friends Group!

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Tips for More Effective Presentations

You Can Be a Better Presenter: 25 Tips for More Effective Presentations 

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Editor's Choice